Marketing Matters Straight-talking marketing for UK small businesses

Marketing Matters

Straight-talking marketing for UK small businesses

Latest Articles

Black Friday Is Nearly Here: A Festive Marketing Tune-Up for Time-Poor UK Small Businesses
Seasonal Campaigns

Black Friday Is Nearly Here: A Festive Marketing Tune-Up for Time-Poor UK Small Businesses

Black Friday lands on 27 November 2026, and Christmas is close behind. This is a practical tune-up for owners who want better festive results without burning a weekend on panic marketing. Start with the moves that actually shift sales, then use the simple priority filter to decide what can wait.
Google Ads or Local SEO? A Straight-Talking Budget Guide for UK Small Firms in 2026
Channel Strategy

Google Ads or Local SEO? A Straight-Talking Budget Guide for UK Small Firms in 2026

If you need local customers fast, both Google Ads and local SEO can work — but they solve different problems at different speeds. This guide breaks down realistic UK costs, time-to-results and the traps that eat budgets, with scenarios for paid search, organic local visibility and a blended plan.